maureen guillermo

PUMA

brand campaign

CLIENT : PUMA

COLLABORATORS:
Maureen Guillermo (Art Director)
Jeleica Ballesteros (Art Director)
Katelyn Calimag ( Photographer)
Ruth Santana (Photographer)

SERVICES : Brand Strategy • Brand Voice • Creative Direction • Photo Direction • Visual Identity

BACKGROUND
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The PUMA Speedcat started out in the late ’90s as a shoe made for professional race car drivers. It’s got a sleek, low-to-the-ground design that made it perfect for feeling the pedals and staying in control.

IDEA
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The PUMA Speedcat campaign explores the work behind the shoe by using a tiny craftsman on a giant sneaker. This scale makes the shoe’s small details look huge, highlighting the care put into every stitch and material. It’s a simple way to show that every part of the Speedcat is "made with purpose"—proving that great design is all about the details.

Behind
The
Scenes

Final Layout

Web Banner